The History of Bobby Kotick's Activision Blizzard

Bobby Kotick is the leader of Activision Blizzard, headquartered in Santa Monica, California. It is among the world’s most significant gaming and entertainment companies. It has the most selling gaming libraries, including the Call of Duty Franchise, Diablo, Candy Crush Saga, World of Warcraft, Overwatch, and Farm Heroes Saga.

This firm is a development emanating from Kotick’s establishment in 1983 called International Consumers Technologies, which later merged with another company Activision in the 1990s and eventually became Activision Blizzard in 2008.

Bobby Kotick schooled at the University of Michigan at the beginning of the 80s. He started his technological career by establishing Arktronics with a college roommate, Howard Marks. A Billionaire, Steve Wynn, invested $300 000 in Kotick’s Arktronics. Later, he ventured into Apple II to develop the software. Steve Jobs, the Apple developer, noticed the works of Kotick and advised him to drop out of school and focus on software development.

Bobby Kotick left Michigan University and invested in Activision, which was nearly bankrupt. Activision later, in 2008, acquired Blizzard and agreed to name the new holding company Activision Blizzard. This company’s studios are its film, short-form media, and television ventures, which are responsible for transforming the video game franchises into liner media. Activision Blizzard habitually hires experts to enable ongoing development processes.

Recently, Microsoft has announced its plans to acquire Activision Blizzard for a sum of $68.7 billion, whereby the deal is to be sealed by 2023. Bobby Kotick is pioneered to get $390 million from this deal as he owns most shares (3.95 million) in Activision Blizzard.

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