Fabletics has grown into a very successful brand. They are now worth $250 million. The athleisure company offers not only convenience but affordable clothes that are trendy and attractive. Fabletics has been able to compete in a market that is dominated by big and well-known companies such as Amazon.
For far too long people have thought that the more expensive a product is, the better quality it is but Fabletics has redefined quality. With Fabletics, you can have your cake and eat to too. Their products are not defined by price, and they are affordable enough for most people to afford.
An issue that a lot of companies run into is that they have shoppers browsing and then making purchases elsewhere, but with Fabletics, that does not happen. A big reason for this is that Fabletics offers well-made products at an affordable price, so shoppers are likely to buy products in their stores. That means good news for Fabletics. in fact, 30 to 50 percent of their in-store shoppers are already members of Fabletics and another 25 percent decide to become members in-store. It does not matter where shoppers buy their merchandise, wither because it all counts towards their shopping cart.
Kate Hudson is actress turned entrepreneur, and it turned out to be a good fit. The star has a real eye for fashion, and she is very in-touch with her company. She doesn’t have a business background, but she doesn’t need one. She is the perfect advocate for Fabletics, and she stays very in-tune to her customer base. When new members join Fabletics, they are strongly encouraged to take the Lifestyle Quiz. This is very useful to Fabletics and helps the company to get a pretty good feel for what the customer wants. It also gives Fabletics members a very personalized shopping experience as it matched the perfect outfits to them based on their answers to the quiz.
Kate Hudson is not the only one who loves Fabletics, but celebrities such as Demi Lovato also love the brand and what the company stands for-confidence and great looks for less.