Luiz Carlos Trabuco served as the Chief Executive Officer of Bradesco bank for several years before he passed down the responsibilities of bank leader to his successor. The banker reached the post of Bradesco CEO after more than twenty years of working at the bank. He started out at the lowest position and worked his way up to the top, his job quickly turning into his life’s passion.
Luiz Carlos Trabuco joined the bank after graduating from the School of Sociology and Politics in Sao Paulo with a postgraduate diploma in Social Psychology. He became a part of the Osasco office of the Bradesco bank in 1969. Starting at the lowest position, office clerk, and proving yourself worthy to take on tougher responsibilities is a long journey, especial in large institutions such as the Bradesco bank. Trabuco reached the post of marketing director 15 years after joining. That was a decisive step in his carer at the Bradesco bank towards leading positions and establishment. Luiz Carlos Trabuco solidified his expertise at the bank by achieving a significantly better sense of communication between the bank and the Brazilian media.
Read more: Bradesco anuncia substituto de Trabuco
In 1984, became the Chief Executive Officer of the Bradesco Seguros, leading eight companies at the Bradesco bank and started sitting at the Board of Directors. In 2009, Trabuco reached the peak of his career. He was promoted to lead the Bradesco bank as its CEO, President, and Chairman of the Board of Directors. He was the successor of former leader Lazaro de Mello Brandao, becoming the third Bradesco leader after his predecessor and Amador Aguiar, the founder of the Bradesco bank.
The Bradesco bank maintains the tradition of drawing leaders from its own pool of talent and promoting their own executives instead of bringing in people from the outside according to g1.globo.com. The corporation keeps its leadership full of people that have dedicated themselves to the Bradesco bank for dead son end, and that has made the bank a tightly-knit entity that maintains tradition and heritage through the generations of leaders and never forgets its own history and what it stands for.
Amador Aguiar established it more than 85 years ago in Sao Paulo. He was also a lifelong banker that found realization in the field of banking. Amador Aguiar created a straightforward direction for his Bradesco bank. The bank was to be a consistent and reliable service provider, always going forwards and taking the first step instead of waiting for others to create a walking path.
The Bradesco bank has a strong legacy that has survived through the generations of leaders. The structure and the bank chooses to do things have been the core of its success today. The current leader also feels a sense of duty to uphold this legacy and pass it on to his successor. Octavio de Lazari Jr is the fourth leader of the bank, and he will be taking the torch and passing it on when the time comes. Lazaro will be the next president of Bradesco. According to Luiz Carlos Trabuco, the Bradesco bank is in good hands.