Billboard magazine compiled a list featuring some of the best female leaders in the music industry. Their “2017 Women in Music” list have honored women who were the most influential movers and shakers in today’s music world. One of Billboard’s pick was Desiree Perez, the chief operating officer of Jay-Z’s Roc Nation and TIDAL since the year of 2009. Desiree Perez is an astute businesswomen and resilient when it comes to negotiating deals and creating new partnerships. In January 2017, she sparked a deal with Sprint that ended with a $200 million investment in TIDAL, a subscription-based streaming company launched in 2014.
When rapper and multiple Grammy winner, Jay-Z released his album entitled, 4:44, on TIDAL for a freebie download sponsored by Sprint, it help to generate new members to the streaming service as well as skyrocket his new album to number one on the Billboard charts. The album also ended up receiving a platinum status before its official release, that means that it sold over a whopping 500,000 units. During spring of 2017, Live Nation, a co-onwer of Roc Nation, announced that they’ve signed a new long-term deal for a touring partnership with rapper Jay-Z, it was reportedly worth over $200 million. The rapper’s tour and new sponsorship deals crafted by Perez has seen the average gross increase impressively by 21 percent. Perez has also Bringing her C-list level to the fore, Desiree Perez offers her expert skills in management, publishing and labeling for the companies she works with.