The reason that so many clothing companies are unable to make serious money is because there are thousands of them all fighting for the same customer. To make matters worse, you have Amazon sitting at the top of the fashion e-commerce market making 20 percent of all the sales each year. Even with all that competition, Kate Hudson’s Fabletics has appeared to break out of that pack and is making a serious charge for Amazon. In a little under three years, Kate Hudson’s Fabletics has already sold over $250 million of their unique women’s apparel.
To get a better understanding what caused the rise is sales in such a short time, we ask Hudson directly to talk about her athleisure brand. Hudson will tell you that the success is in direct relation to the reverse showrooming sales technique and the abundance of membership perks she offers her customers. Take a drive to the malls and look what is really happening inside any of the Fabletics retail stores. Here you will discover a unique shopping experience unlike other clothing shops. There are women taking the Fabletics lifestyle quiz, trying on all the workout apparel, and browsing racks for new releases of active-wear too.
To be able to compete with Amazon, you have to set yourself apart in this competitive fashion e-commerce market. That is exactly what Kate Hudson’s Fabletics is doing. Each time a loyal customer is trying on clothing at the retail store, it will be uploaded to their online account. What this means is the next time that they log into the Fabletics store, all those pieces are in the e-cart so they can simply continue shopping exactly where they left off. Since you know how the pieces or workout apparel fit, you are not going to be hesitant to buy online because of sizing issues.
Kate Hudson’s Fabletics rewards their customers with free shipping of the online orders, discounts on active-wear in the mall store and online, and you even get your own personal shopping assistant. Your assistant reviews the quiz answers, picks a piece of workout apparel they think you will like, adds it to your cat, then once a month you decide if you like it. These are just a few of the reasons that Kate Hudson’s Fabletics has positioned themselves in a great spot to be able to take it to Amazon and try to compete with them on a higher level.